I DIDN’T PLAN THIS. TWENTY+ YEARS LATER, STILL HERE.
Picked up a 35mm film camera at college. Shooting was alright, nothing special. Then I developed my first photo in a darkroom. Watched it come up in the chemicals. That’s the moment. That got me.
WHERE IT WENT FROM THERE
Competition stages.
Studios. Athletes
building brands
I’ve bagged 18 years shooting fitness. Competition stages, big industry events, athletes at every level. I’ve worked with some of the most respected names in the game and brands people actually know.
I was a pro ice hockey player before this and played for the Great Britain national team. The discipline and commitment from that era shaped everything. It’s probably why people say I’m the best fitness photographer in the UK.
I was the UK photographer for Muscle & Fitness and FLEX till they closed. Along with covers and features in Men’s Health and Men’s Fitness. Those gigs taught me how to work under pressure without making it anyone else’s problem. I brought that into everything I do now.
I’VE BEEN ON THE OTHER SIDE
I’VE BEEN IN YOUR HEADSPACE
Multiple prep cycles. Early morning cardio, hitting macros, watching the mirror daily wondering if you’re on track. Peak week stress. Did I time it right? Am I lean enough? Is the conditioning there? I’ve had all those thoughts. That’s why I know where your head’s at during the shoot.
I SPEAK THE LANGUAGE
Peak week, carb depletion, water manipulation, posing until your muscles cramp. When you mention prep concerns or timeline worries, I get it immediately. No translation needed.
I KNOW WHAT YOU’RE WORRYING ABOUT
It’s not just “Will I look good?” It’s “Did I peak too early?” “Is my conditioning sharp enough?” “Will the lighting show what I’ve built?” I’ve been there. I know how to handle those concerns and get you the shots that prove the work was worth it.
BAILEY | Tog
I shoot it. I edit it. Almost 30 years with a camera now.
CLAIRE NAPOLITANA | Navigator
The one running things. Emails, bookings, all of it. You message us, you’re talking to Claire. She keeps the ship moving.
THE JOURNEY SO FAR
Picked Up My First Camera
After moving to Montreal, Canada to play ice hockey, I came home in 97 to play the junior world championships for Great Britain in France. After the tournament I decided to stay in the UK a while. I enrolled in a Media Design course. They handed me a camera. It wasn’t the camera that hooked me. It was the darkroom. Watching images emerge in that red glow. That was it, I was hooked.
Picked Up My First Camera
After moving to Montreal, Canada to play ice hockey, I came home in 97 to play the junior world championships for Great Britain in France. After the tournament I decided to stay in the UK a while. I enrolled in a Media Design course. They handed me a camera. It wasn’t the camera that hooked me. It was the darkroom. Watching images emerge in that red glow. That was it, I was hooked.